Thursday, April 06, 2006

What's Your Slogan?

The New Hampshire legislature is considering changing the slogan on state highway welcome signs from "You're Going to Love It Here" to "Live Free or Die."

No one has proposed changing the slogan to something as candid as "Welcome to New Hampshire: Spend Your Money and Get Out."

In typical New Hampshire fashion, the change has been held up by the House Finance Committee because they can't figure out how to get it paid for by money they extract from people who don't live here. I can't complain. I live here. And after 19 years in New Hampshire's hardscrabble economy I can understand wanting to keep things cheap. The only way to get rich here is to be rich when you get here.

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