Monetizing the Meerkats

 Picture the classic photo of meerkats, with a couple of sentinels standing tall while the rest of the group forages. The group takes turns standing guard and gathering food, so everyone gets what they need.

Humans divide tasks more completely, using money to ensure that anyone not directly engaged in producing food or making shelter gets some. Our sentinels need to get paid in order to maintain their vigilance and reporting.

The myth of impartial journalism stems from an ideal worth striving for, and from some real life examples of it. But how can a journalist be truly impartial if there is such a thing as right and wrong? The obvious stuff may be easy enough, but, when it comes to conjectural policy, editorial bias skews everything.

In the old model of print journalism, ad revenues would determine the size of the paper. Once the ad banks were laid in, what remained was the "news hole." A paper might run at a deficit for a while, but financial reality is financial reality. In general, a paper would have to keep a sustainable balance. Thus, "All the News that's Fit to Print" becomes, "All the News that Fits." An editor decides what's worthy to make the cut, even more than when coffers are full and a few more things can be shoehorned in.

Now we have many reporters on platforms of all sizes, from a couple of planks sketchily nailed into the top of a swaying tree to concrete monoliths of established corporate media. No one has a monopoly on the truth or any obligation whatsoever to deliver it. Our sentinels keep watch and report.

Corporate media can no longer be trusted. Collectives providing information from lower tiers definitely reflect their own biases. Bias does not always bring inaccuracy. Unfortunately, your sense of accuracy depends on your vision of the present and future of the country. Those opinions are shaped by your beliefs about the past and the principles you derive from those beliefs.

In reality, nothing is secure, as the SCOTUS decision of July 1, 2024 proves. They rendered the entire constitution and Declaration of Independence irrelevant by making the president a king. For our nation to succeed, ruled by a document instead of a personage, we needed people of integrity to uphold and defend that document against all enemies foreign and domestic. Instead, domestic enemies have used the system to destroy the system. But I digress.

To keep our watchful meerkats standing tall, they needed the funds to survive. All media have been holding out the beggar's bowl for years, but it's gotten worse and worse in the past couple of decades. The people who want you uneducated and uninformed have done a good job of vilifying public education and the profession of journalism, while concentrating control of mass media in their own hands. Journalism that doesn't expose the schemes of the powerful is just public relations.

The sides are drawn: it's money versus people. We toil to get some and it gets dragged back from us. Every endeavor that might once have started out based on some intellectual and ethical principle becomes a business and turns toward the pure pursuit of maximum profit margin. This cynical and destructive model warps the entire economy.

An independent journalist does not provide food or shelter. They provide information. The truth is seldom popular, so the income is meager. There's no easy money anywhere. It's hard to rise in the pyramid scheme of capitalism. The "idle rich" have to keep scampering around looking busy, while the descending tiers of their supporters do the dirty work to keep them in power and secure the foundations of cheap labor: us.

I can say for certain that the time to observe, analyze, and write comes directly from either sleep or work. If you can't connect your efforts to a revenue stream, or even a series of discrete splashes, your income will suffer.